Aluma Candles – E-Commerce Website, Branding & Packaging Design
Platform: Wix | Services: Branding, Packaging Design, Web Design, E-Commerce Setup

Aluma Candles is a fictional candle brand created as both a passion project and a teaching tool for my 2025 web development class. Rooted in symbolism and storytelling, the brand name "Aluma" draws inspiration from the Hebrew word meaning both “beam of light” and “sheaf,” representing illumination and growth. This duality informed the entire brand identity, from logo design to packaging elements.

I designed a custom e-commerce website using Wix, featuring clean layouts, soft color palettes, and product photography that complements the brand’s grounded and intentional aesthetic. The packaging includes a modern logo with a stalk of grain woven into the “A,” a Hebrew quilt-inspired pattern, and watercolor textures that create a warm, artisan feel.

Used in the classroom, Aluma Candles serves as a real-world example of how strategic branding, thoughtful design, and user-focused e-commerce functionality come together to create a cohesive customer experience.